Summary

The article discusses some of the main aspects of today challenges of modern tourism and their importance in the development of tourism business in Georgia: in particular, modern IT technologies and one of the innovative models of this information technology - "dynamic packaging of tours".

Dynamic packaging of tours is a new technology for forming and realizing tour products when tour booking includes minimal set of services: flight and settling and envisages formation of tours in selected tourist destinations and payment at the moment of ordering.

The paper deals with the importance of this model in the world and Georgian tourism market. The innovative technology of dynamic packaging in America and Europe has been more than 10 years old and in recent years, in Europe, almost 50% of tourists use this model.

Many American and European tour companies have been able to use dynamic packaging to enhance tourism products assortment increase efficiency, take new consumer signs, increase tour production competitiveness on the tour markets and others.

One of the main trends in the European market is the emergence of virtual tour operators that are only engaged in a dynamic model.

The new technology is important, especially for Georgia, that it will allow tourism companies to offer tourists resources of small resorts, which is not included in so-called tour operator `Format". In this case, the regions where it is impossible to organize charter programs are available for tourist. In the nearest future, innovative dynamic packages will be used on railway and bus markets in order to make tourism facilities available for organized and independent travels.

The experience of successful countries in tourism shows that innovative dynamic packaging in the near future will be a technological basis for the new strategy for developing the world tourism.

The use of dynamic innovative packets for Georgian tour operators is a completely new form and our market in this direction is far behind the world tourism market.

The author emphasizes that Georgia has a chance to become one of the most interesting tourist destinations and the use of innovative dynamic packages for Georgian tourism agencies: will help Georgian tourists to move towards their own resorts; Provide additional opportunities

for Georgian companies to associate tourism services in international systems and increase the flow of foreign tourists in Georgia; Also provides to balance tourism market; Provides creation of new job and maintenance conditions, up grading the qualification of staff (increase of computer `education'); Create good opportunities for small business activation in tourism; It will enable the creation of a single, stable information technological system that will be integrated in the inventory databases of suppliers, aggregators and tour operators; Enables a systemic approach to complex development of the field through the optimization and automation of the business process of companies;

The article provides a system of measures the consideration of which enables tourism companies to make more and more tour there to be taken by the states too products on the world market. There are many different decisions in this respect today. It is necessary to change sectoral legislation in accordance with the new global tendencies; It is also advisable: to develop proposals for tourism and its market development and to provide expert assistance in the development and use of modern information technology systems; Expert assessment of existing and new technology projects on Georgian tourism market; Promotion of effective technological projects for small and medium business companies on the tour market by the state; Assistance to the development of the National Tourism portal (ADP).